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Twitter Drafting – Marketing in the Tweetstream

Racing fans - cars or bicycles – are familiar with the concept of drafting – travelling close behind another vehicle to reduce wind resistance. The concept is sometimes applied to marketing by savvy...

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Mobility’s Future Seen in Instagram Acquisition

CRM vendors that have wondered about the necessity of porting their applications to the small screen (i.e. mobile) should take note of last week’s acquisition of Instagram by Facebook. Instagram is the...

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All the Interest in Pinterest

With the Facebook IPO just around the corner some people have started wondering if a “Facebook killer” might be lurking in the bushes and the new photo sharing website Pinterest has become the new...

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Yahoo and Tumblr – Avoiding Commoditization by Association

So, it’s official – while many of us (especially on Twitter) waited and watched over the weekend after All Things D broke the story, Yahoo has agreed to buy content sharing platform Tumblr for $1.1...

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pretzel logic: l’acte deux

Five years ago I started this blog because I felt really strongly about an ill conceived contention in a blog post about the promise of RSS. Hours before I read that post, I had no intention or desire...

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Twitter — from friendly village to noisy megalopolis

That selfie from the Oscars that got retweeted more that 3 million times! A few things struck me today about Twitter and about one aspect of a World gone social. I subscribe to a great service called...

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Channel Adoption and Usage Study in Customer Service: Third Year

As I promised last year, I conducted the third run of the channel adoption and usage study (focused on customer service) that my friends at KANA, a Verint Company,  continue to generously sponsor....

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5 Tips To Make The Journey More Fun

Really, there’s nothing I’ve done in my life that is harder than being a founder CEO. Nothing. It’s 100x harder than being a VP. Even if the actual work is easier. It’s 100x harder than being a VC....

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