Twitter Drafting – Marketing in the Tweetstream
Racing fans - cars or bicycles – are familiar with the concept of drafting – travelling close behind another vehicle to reduce wind resistance. The concept is sometimes applied to marketing by savvy...
View ArticleMobility’s Future Seen in Instagram Acquisition
CRM vendors that have wondered about the necessity of porting their applications to the small screen (i.e. mobile) should take note of last week’s acquisition of Instagram by Facebook. Instagram is the...
View ArticleAll the Interest in Pinterest
With the Facebook IPO just around the corner some people have started wondering if a “Facebook killer” might be lurking in the bushes and the new photo sharing website Pinterest has become the new...
View ArticleYahoo and Tumblr – Avoiding Commoditization by Association
So, it’s official – while many of us (especially on Twitter) waited and watched over the weekend after All Things D broke the story, Yahoo has agreed to buy content sharing platform Tumblr for $1.1...
View Articlepretzel logic: l’acte deux
Five years ago I started this blog because I felt really strongly about an ill conceived contention in a blog post about the promise of RSS. Hours before I read that post, I had no intention or desire...
View ArticleTwitter — from friendly village to noisy megalopolis
That selfie from the Oscars that got retweeted more that 3 million times! A few things struck me today about Twitter and about one aspect of a World gone social. I subscribe to a great service called...
View ArticleChannel Adoption and Usage Study in Customer Service: Third Year
As I promised last year, I conducted the third run of the channel adoption and usage study (focused on customer service) that my friends at KANA, a Verint Company, continue to generously sponsor....
View Article5 Tips To Make The Journey More Fun
Really, there’s nothing I’ve done in my life that is harder than being a founder CEO. Nothing. It’s 100x harder than being a VP. Even if the actual work is easier. It’s 100x harder than being a VC....
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